I really enjoyed researching different collage artists; John Heartfield, Peter Kennard, Hannah Hoch, Martha Rosler. Hannah Hoch was definitely my favourite (see blog posting in research and reflection).
My idea for the collage was to contrast Asian aesthetics and values, with more gritty Vice style photography. I know there are massive gaps between the rich and poor in many countries, and Vietnam has proven to be no exception, and in many ways, it’s more obvious. In a country with a huge brand production and manufacturing, it’s so interesting for me to see so many local people wearing Channel synthetic shoes, and sequined adorned velvet leisure ware. If copyright was a thing here, it’d be violated on every corner, in every instance, everywhere. I love what Channel has become here. That’s the positive side.
The negative is the want to be seen as expensive, a target most Vietnamese strive for. On the actual “luxury” end, the clothes are shiny, precisely creased and ironed, with an artificial veneer. I hate it. It’s so un-natural in an uncomfortable way, with bleached out faces, selling unremarkable, un-original design, to people who have more money, than taste.
I love expensive looking fashion based on creativity and design, I love looking through Vogue, especially Vintage magazines. The women look amazing, there is colour, and contour, and couture. I understand my Western eyes see things differently, but saying that, I love Japanese style, and base a lot of my ideas of the simplistic lines and folds. Vietnamese are trying, but they are looking to look rich, instead of looking good.
For this reason, I wanted to combine those two extremes of new rich Vietnamese, with, I don’t give a toot attitude of Vice. One problem, my husband did not want me cutting up with magazines.. fair enough.
I went through all of the luxury magazines I could find, and took out all the images which made me feel a bit sick. When I put them together I noticed a correlation between skin whitening products and sickly pale looking models, trying so hard to look rich. I put all of the images and tag-lines together, … but I didn’t take a picture.
I’m in the situation when I say, “sorry teacher, my dog ate my homework”, but instead it’s, “sorry teacher, I was watering the plants on the balcony when I went inside to turn off the water, but was soon distracted, and forgot, leaving the house for a few hours, to come back to a waterfall falling between the stair well, landing spot on my collage”. And no, I didn’t take a picture, I was too busy trying to save my other things.. oops… but I will try to do another one latter.