Category Archives: Project 1 – Looking for visual communication

Exercise 1 Identifying visual communications

Persuasive visual communication

persuasive advestising
These are amongst my favourite adverts of all time. So persuasive!
persuasive advert
Cleaver, persuasive advert

Informative visual communication

informative advert
Adds for safety
Informative_Advertisements
Adds for health

Identity design

red-bull-brand-prism-brand-identity
Adds for personality type
dove-brand-prism-brand-identity
Adds broken down to see how they create an identity

Authorial content

ClockworkCovers_0006
Iconic book, iconic image
05-mockingbird-covers-fsl1
No words needed on the right…

Interactive design

Taken from Reddit

For April Fool’s Day, Reddit launched a little experiment. It gave its users, who are all anonymous, a blank canvas called Place.

The rules were simple. Each user could choose one pixel from 16 colors to place anywhere on the canvas. They could place as many pixels of as many colors as they wanted, but they had to wait a few minutes between placing each one.

Over the following 72 hours, what emerged was nothing short of miraculous. A collaborative artwork that shocked even its inventors.

From a single blank canvas, a couple of simple rules and no plan, came this:

5p68ukzkwdpy.gif

Alternative advertising

canada-oil
Montreal student creative this image against the tar field in Canada
tories-only-care-if-youve-got-grey-hair
UK government against the conservative government

In what ways do these images make reference to broader ideas of visual culture?

Visual culture these days is mostly about selling a product, but can also be about social awareness, sure as the examples given for informative adverts.

The interactive design above is a very interesting experiment to see what develops from a pixel at a time, most importantly the flags, which are perhaps the most extreme idea of visual identity in the world.  Patriotism and boarders, ownership and control.  Sports team logos are another example of connectivity and passion people have towards a specific group.

Reddit is international, and this digital reference demonstrates iconic references worldwide, from the Mona Lisa, to He-Man, and cartoon characters. It’s balance of positive and negative images, rainbows and hearts vs. skulls and weapons.

Visual communication isn’t all about selling a product, it is about politics, health, identity, and unifying masses, all brought together through creative thinking and marketing.

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